Terminal Cancer Patient From Sheffield Forefronts Campaign

A Sheffield resident with terminal cancer has become the face of a national fundraising campaign to raise awareness and funding for a charity. The BBC reported Emma Fisher has been chosen to model for Adidas, as part of a Breast Cancer Now initiative. Speaking with the news provider, the 41-year-old, who has incurable breast cancer, said: “Sometimes you just have to walk up a big hill to remember you’re alive, feel the cold wind on your face, laugh at your dogs, look around and think how grateful you are to still be able to get up that hill.” Emma was first diagnosed with breast cancer six years ago after discovering a painful lump. She underwent a lumpectomy, chemotherapy, and radiotherapy to remove the tumour. However, after a snowboarding accident in 2018, she found out the cancer had spread to her bones and lymph nodes. Despite enduring several treatments and being on a “multitude of medications”, the tumours continued to spread. Director of fundraising, communications and engagement at Breast Cancer Now Rachael Franklin added the campaign has been made with Adidas to raise awareness of the benefits of the outdoors and keeping active among patients. Keeping breast cancer in the news is essential, as the charity recently revealed that 41 per cent of women in the UK do not check their breasts for signs of cancer at least once every three months. What’s more, over a quarter of those who do check their breasts do not feel confident they would even be able to feel a lump or notice a change.